By Chlotrudis Independent Film Society
Rating: 4 cats
Director: Jeff Orlowski
Country: united_states
Year: 2020
Running time: 94
IMDB: https://www.imdb.com/title/tt11464826/reference
Michael says: “Workshopped at the Sundance Institute, this whistle-blowing documentary about the social media industry was picked up by Netflix. While not all that surprising for anyone who’s paying attention, it’s still pretty chilling as it paints a picture of artificial intelligence essentially training human beings to react to positive reinforcement, and the influence them by curating the information they experience. High ranking officials from all the big names, (Facebook, Twitter, Snapchat, Instagram, Pinterest… the list goes on) develop the AI, and slap themselves on the back at how clever they are at giving the advertisers, who fund these platforms, what they want, and probably snigger at how easy it is to manipulate human behavior. Then when they see the results of their actions, they are suddenly horrified and try to put on the brakes to halt a massive monolith rolling down a steep hill and just picking up speed as it goes? I’m not sure it works that way, but good for them for seeing the light and trying.
Bob says: “I was pretty disappointed by THE SOCIAL DILEMMA. I thought I was going to learn something new, but all of the information revealed in the film has been pretty common knowledge for a long time. I don’t think my perspective on this is strictly a result of the way I’ve made my living for the past couple of decades. I think that information has been available to anyone who was interested.
“And this goes to questions of whether it’s OK for a documentary to include dramatic elements, but I didn’t think it was helpful to illustrate the film’s issues with The Family That Falls For Everything The Algo Does To Them, or to further explain the algo itself with the boy trapped in the matrix while The Three Horsemen of the Algo study, poke, and prod him.”